Participating in LASER World of PHOTONICS creates ideal conditions for defining and strengthening your company’s market position. Nowhere else do you have such concentrated access to your target groups and direct contact with so many industry decisionmakers.

We recommend our Marketing Services Brochure (available as of spring 2011) to ensure that you and your company are perfectly prepared for LASER World of PHOTONICS.

Here are a few tips for getting started:

• Targeted visitor invitations
  The only way to succeed is to prepare in advance and effectively promote your company and the fact that you are participating in the fair. Vouchers and online vouchers for one-day tickets are an effective way to inform existing and potential customers early and invite them directly to your stand.
  

• Visible presence
  Having a company entry in our fair-related media is an effective way to make a lasting impression on your target group. Have your company’s particulars appear in the exhibition catalog and online in the exhibitor database and the visitor information system.
  

• Use press and PR
  Participating in a trade fair opens up outstanding possibilities to create added value through press and PR work. Nowhere else do you have such concentrated access to all of the industry’s important journalists: It is a unique opportunity to make and cultivate contacts.
  

• Generate Contacts through communication
  Besides sales-related marketing, trade fairs are the most important marketing instrument available—which makes effective live communication more important than ever. Therefore, be sure to prepare clear-cut content and give your employees uniform guidelines.

• Score ponts by following up
  Good follow-up after the fair means responding quickly and dealing specifi cally with each visitor’s requests. After all, visitors expect you to keep your promises, e.g. to send them information materials and offers. 
  

The Marketing Services Brochure is available as of spring 2011.