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MARKET-TRENDS
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MMI/ks
High Consumer Interest for Enabling IMS/NGN Technologies

US consumer buying decisions are based on interest, technology adoption attitudes, lifestyle attributes and price. Understanding these buying criteria is essential in assessing the market potential for IP Multimedia Subsystem (IMS)/Next Generation Networking (NGN) consumer products and services, says high-tech market research firm, In-Stat. IMS-based enabling features and functions, such as presence and user profiles, build a foundation on which numerous other applications can reside. In-Stat research has confirmed that there is high interest across all household segments for most enabling IMS/NGN technologies.

"In-Stat recommends that service providers focus on deploying enabling technologies to accelerate consumer adoption and build demand for next-generation IMS-based communication services," says Keith Nissen, In-Stat analyst. "Stand-alone applications, such as mobile TV, may receive more hype, but will hold far less market potential."

Recent research by In-Stat found the following:

  • Mapping applications have the potential to generate $1.5 billion annually in the US.
  • IMS basic network functionality in the US can generate over $1 billion in annual revenue.
  • Success of mobile TV will depend on changing consumer behavior, similar to mobile voice.


The research, "IMS/NGN Consumer Buying Decisions", covers the US market for IP Multimedia Subsystem (IMS)/Next Generation Networking (NGN) consumer products and services. It includes analysis of a US consumer survey concerning attitudes towards IMS/NGN services and functionality, as well as recommendations for service providers on how to build the market. It also contains estimates of the size of the potential market for multiple IMS/NGN services.

For more information on this research or to purchase it online, please visit: http://email.in-stat.com/cgi-bin4/DM/y/e4zJ0HWMdu0K560EzwC0AR. The price is $3,495(US). This research is part of In-Stat's IMS/FMC Consumer Strategies service which analyzes how consumer markets are driving the migration to next-generation IMS-based networks.



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