Wireless operators are failing to make high average revenue per user (ARPU) users in North America feel special, reports In-Stat. More than 60% of these users do not feel that their wireless operator appreciates their business, and 80% believe that operators should do more, the high-tech market research firm says.
"The kind of appreciation these users would like to see include loyalty programs where subscribers earn points for awards, free or low-cost directory assistance, and free batteries and travel chargers," says Bill Hughes, In-Stat analyst. "The good news for operators is that these three awards could be turned into even more revenue. For example, directory assistance directly encourages more calling, and offering more batteries and charging options ensures that heavy users can always make a call."
Recent research by In-Stat found the following:
- Compared to all business users, road warriors are three times more likely to have an ARPU over $150, own a smartphone, and use several mobile data services.
- The ARPU for road warriors who are also smartphone users is over $200. This is more than four times the monthly revenue for US mobile phone users.
The research, "Road Warriors 2007: Love Them or Lose Them", covers the results of an In-Stat survey of wireless users, primarily in North America. It provides analysis of survey findings, including characteristics of high ARPU wireless users. It contains insight into how these users view wireless services, and what they want from providers. For more information on this research or to purchase it online, please visit: http://email.in-stat.com/cgi-bin4/DM/y/eBBYu0M3aZa0K560EHF50ER