know what they want have an effect on people and exert an influence – often
through the power of words. This principle applies whether you are having a
normal conversation, negotiating, giving a presentation or even a talk in front
of a large audience.
The famous director Billy Wilder developed a “simple arithmetical guide to
entertainment”. His “10 rules for good films” can be rephrased into tips for
giving good talks and presentations.
- Each audience is temperamental. Grab their attention and never let go of it – never bore people!
- Set yourself a clear goal.
a clear line of argumentation. The more subtly and elegantly you
enlighten your audience during a talk, the better you are as a speaker.
- If, in the middle of your talk, you find you have a problem
with your audience, this is because you did something wrong in the
first few minutes.
- Let your audience put two and two together themselves, i.e. get them active and involved. They will love you for it.
not describe in excessive detail things which your audience can see on
slides and pictures. Add additional verbal comments on what they see
- Imagine a talk is always made up of three parts.
- The end of the second part must introduce the end of the talk.
- Up the tempo in the third part. Offer action through to the end.
- And once your talk is over,
do not add anything else!