culture is part of the identity of a business. It documents the way in which
employees and managers should behave not only towards each other but also
towards customers, suppliers and business partners. Motivation, staff turnover
and customer loyalty are a mirror image of the corporate culture. It comes into
being through people’s day-to-day practical experiences. It is influenced to a
large extent by the quality of management. Business management and corporate
culture influence each other. A corporate culture develops in three phases.
- Set-up phase
The central values of a business are
clarified. How should business be conducted? Items from the values
list, e.g. decency, openness, sustainability, will help to answer this
question. It is important to involve employees in this process, as this
is the only way to achieve general acceptance. A corporate culture
which is forced upon people is bound to fail.
- Introductory phase
the second phase, the ideas relating to the corporate culture must be
made known and implemented on a mandatory basis. Information must be up
to date and available to every employee at all times. Talks, printed
matter, presentations and workshops all help to convey a corporate
- Experience phase
Setting out the corporate
culture in writing and making people aware of it are not enough.
Employees must live by its principles every day. This is the most
difficult part of the whole process.